Founded in 1998 by Bicycle Industry veteran Harold “McGoo” McGruther, the SNAFU brand represented quality and fresh ideas from its earliest days. Since the, SNAFU has created a full line of bicycles, parts, accessories, and protective gear. In 2012, Clay Goldsmid purchased SNAFU with the goal to build on its established record of creative design and high quality, while increasing visibility and sales through expanded distribution and product development.
SNAFU is distributed to Independent Bicycle Dealers and Mail Order / Order outlets in the US through Quality Bicycle Products (QBP). SNAFU selected QBP due to its large network of quality Dealers and their dedication to the bicycle industry and sport.
Additionally SNAFU has maintained a network of International Distributors with bases in:
- United Kingdom
- The Netherlands
- Czech Republic
- New Zealand
- South Africa
SNAFU is an industry leader in marketing and brand recognition. The SNAFU brand is prevalent among top competitive riders in Mountain Biking and BMX, sponsoring Champions at X-Games Dew Tour and many other competitions. SNAFU maintains an active Social Media presence and also achieves high visibility through promotions and event sponsorships. The Brand is regularly bolstered with print advertising in major bicycle enthusiast publications.
Recently SNAFU has featured its signature Jet Fuel® process on most items in the product line. SNAFU pioneered the complex plating procedure for this unique multi-color finish. This continues SNAFU’s leadership in establishing color and design trends in the industry.
SNAFU is positioned to build on its solid foundation with a Design Team that is continuously developing leading edge products and trend setting designs. The company has established partnerships which assure ongoing best in the industry quality delivered through a global distribution network allowing riders all over the world to proudly ride with SNAFU gear.